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What are Trademarks?

A trademark is a recognizable symbol, design, or expression which identifies products or services of a particular company. The iconic Nike swoosh is a perfect example.


What is Trade dress?

Trade dress consists of all the various elements that are used to promote a product or service. For a product, trade dress may be the packaging, such as the curvature of a popular soda bottle. For a service, it may be the decor or environment in which a service is provided—for example, the unique outdoor building structure and interior decor of restaurant franchise.

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